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What is SEO Optimization?

What is SEO Optimization?

SEO Stands ForĀ Search Engine Optimization.

SEO is the secret to getting your blogs, articles and videos to the top of the search results to get more traffic, leads and sales!

SO… What is SEO Optimization?

SEO is exactly what it stands for, SEARCH ENGINE OPTIMIZATION!

SEO is what WE need to do in our blogs, articles and videos, so the search engines can find our content.

If we just create a blog or video and do not include SEO, the search engines will never find it.

I want to share with you exactly how I SEO Optimize my blog posts, articles and videos so you will have a better understanding on how you can SEO Optimize your content and get targeted viewers to your blog, articles and videos!

What is SEO Optimization and How To SEO Optimize Your Content!

I am going to let you in on my SEO Secrets I learned over the years!

SEO is VERY important to anyone that creates anything on the internet!

Follow these few steps to SEO Optimize your content!


I can not tell you how important it is to do keyword research!

Why do I need to do Keyword research?

OK…. Let Me Explain…

Keywords are what people are typing in the search bar to find what they are looking for. A real easy way to get people to come to you instead of having you go to them, is creating content that will rank on the search engines that people are actively searching for.

It is pretty simple once you figure it out.

But most of the major keywords like “Make Money Online” have WAY too muchĀ competitionĀ and you will just be wasting your time!

As you know there are millions if not billions of people creating content. Most of them are all going after the same basic keywords! This is where keyword research will give you the LEADING edge over your competition!

We do not want to go after the same keywords as everyone else! Most of the major keywords you will never even see your content on the 10th page of the search results!

OUR goal is to been seen on the first page of the search results for the keywords we want traffic from!

I am going to tell you right now it is easier to compete with a few hundred people than a few thousand people!

Plus most of the well know keywords, businesses pay BIG money to have their website on the first page of the results!

We want to create content that people are searching for without all theĀ competition and SEO our content so the search engines will find it and we will been seen on the TOP of the search results to get more targeted traffic leads and sales!

You can check out my latest blog post How To Find A Keyword!

Finding a keyword is the most important part of SEO. We want to MAKE SURE there are a good amount of people who will be searching for keyword we are going to be creating content about. Also we want to make sure there is not going to be a huge competition that we are going to have to fight with.

Finding the best keyword takes time and I think that is where you should spend most of your time, is finding good keywords.

Now that we found a keyword we are going to use, it’s time to SEO our content!

This is How To SEO Optimize Your blog post!

SEOĀ is all about using our keyword and putting it in the proper places so the search engines will find our content!

What is SEO Optimization is the keyword I choose for this blog post!

First you want the EXACT keyword phrase in your Title! What is SEO Optimization?

You need the EXACT keyword phrase in your url! For example http://michaelpruiksma.com/what-is-seo-optimization/

Now we are ready toĀ start writing our blog post for the keyword you have chosen.

I always add my keyword in the title of my blog post using the H2 Heading What is SEO Optimization? SEO Stands For Search Engine Optimization

You also want to have your keyword in the first and last few sentences.

It is also good to bold, italicize and underline your keyword so they stand out to the search engines and let them know exactly what your content is about.

I also put my keywords in a H3 heading What is SEO Optimization and How To SEO Optimize Your Content! In titles of paragraphs through out me blog post.

Remember not to over do it. We want our content to look natural, not like we are optimizing our post for the keyword.

You want to write your content for a human to read it and not always for the search engines.

Because let’s face it if people don’t read your content or stay on the page for a period of time, that will increase your bounce rate.

Then when your bounce rate get high a red flag goes up to the search engines and your contents with be pushed lower and lower in the search results.

The search engines love New fresh content.

Also DO NOT steal or post duplicate content! In other words, create new content, NEVER copy and paste other people’s work!

Follow these few simple techniques and your content will haveĀ the leading edge over your competition!

The more you use SEO the better you will get. You may even master your own SEO Techniques!

Thanks for reading my post! Please leave me a comment with any questions or suggestions.

See ya on top of the search results,

Michael Pruiksma

3 comments… add one
  • Debra

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